With a mission to create positive change and new narrative for residents, communities and the housing system, Ethos came to MASON with big goals—to create a website that succinctly represented the mission and impact of their new company. The website was expected to be viewed by prospective partners and members of the press.
Website for New Startup
Aiming to keep the messaging and supportive images and video complementary and not competitive, the website design includes intentional white space, eye-pleasing fonts and emphasized text call-to-actions, framed by full bleed and contained visuals. Custom built on Webflow, the website content management systems (CMS), accommodate quick additions to case study, team bio and news collections.